You’ve probably met the term ‘Nu Nairobi’, so we thought we should break it down. As definitively put it into context by the Aipate team, Nu Nairobi is a creative philosophy that is centered around artist freedom, cross-genre collaborations and, an attitude that fails to, necessarily, conform to mainstream/media norms and expectations. It offers alternative sounds to what is popular across the city and is, definitely, not just a single genre. It is a movement of music lovers, united under a philosophy and which has strengthened into a culture.
“Nu Nairobi is a creative philosophy that is centered around artist freedom, cross-genre collaborations and an attitude that fails to, necessarily, conform with mainstream/media norms and expectations” ~ Aipate Team
So, Nu Nairobi is not just a bunch of Nairobi-based musicians but, in fact, it’s supported and empowered a growing list of industry enthusiasts that include photographers, music venues, designers, bloggers, curators pod-casters and more. It thrives on a Do-It-Yourself (DIY) approach, which has further helped it gain ground. From the onset, the scene is quite a force and that is why the likes of Fact Mag, The Fader and Boiler Room have so far profiled it.
There are, of course, a number of musicians who have been pushing the Nu Nairobi culture. They include: EA Wave, Suraj, Tetu Shani, Muthoni MDQ, Cosmic Homies, TnT, AD Family, Cheif & The Marshalls, Barak Jazuzzi, and more. The Alchemist Bar in Nairobi’s Westlands area has been Nu Nairobi’s biggest incubator, so far.
These videos will further showcase the creative direction of Nu Nairobi
There’s also a vlog-series titled Nu Nairobi . Watch the clips below.
Share your thoughts in the comments’ section below.
[…] is the ultimate gatekeeper culture which shouldn’t exist in 2019. The Nu-Nairobi Philosophy of defying existing traditions has seen the emergence of numerous acts with various styles of music. As we are closing […]
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[…] Nairobi has always been a melting pot of different cultures and sounds and so it’s not much surprising to find a hard rock/metal band boldly launching their career […]
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[…] singles. The Fort Jesus –born artist is nothing if not a product of his time. Embracing the DIY culture of Nu-Nairobi, Nzau started his own record label imprint, Inkazimulo in […]
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[…] the Kenyan Music Industry. In as much as their beginning had alternative roots, I do not think Nu Nairobi is alternative anymore. Groups like East Side Niggas is who I consider alternative – they […]
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