Paul Russell‘s newest song, “Say Cheese”, can easily be described using words like ‘fun’, ‘playful’ and ‘celebratory’. The emerging hip hop artist usually makes feel-good music and this one is no different.

A funky pop-inflected rap song, “Say Cheese” was accompanied by a fittingly party-loving visual. “Say Cheese” has a hooky and infectious chorus that ties together Paul’s light-hearted verses.

“I wrote ‘Say Cheese’ on my birthday, a couple weeks after I quit my job and started traveling the world as a full-time artist. The song is meant to feel like a celebration – of life and of the fact that anything can happen. Take more photos so you can treasure those moments forever. So, ‘Say Cheese!‘,” the Dallas native explained.

I find this song and its vibe super contagious. Enjoy the video and remember to follow Paul Russell on Instagram.