Building on the success of their debut EP, Telenovela, Swedish indie/alt duo Pom Femme did return with an irresistible new single christened “Sunny Side Up”. And what an apt song title, considering its infectious, feelgood vibe.

“Sunny Side Up” is about something that most of us struggle with today: choosing simplicity over complication.

“Would you like milk, A2 milk, hemp milk or half-and-half in your coffee? A short-haired economist or a long-haired culture worker in the dating app? ‘Sunny Side Up’ is a tribute to the opposite: can’t we just have a bit of fun without unnecessary hassle and live life in its simplest, most banal form?” says the duo, which comprises Michelle Amkoff and Philippa Magnusson.

Musically, the track embodies Pom Femme’s signature indie pop sound: dreamy yet percussion-driven, innovative yet vintage. “Sunny Side Up” is totally intoxicating.

Be sure to connect with Pom Femme on Instagram.