For anyone who doesn’t know what PR is, that’s Public Relations (also, I’m disappointed you don’t know what that is). Branding is, in lay man’s language, the world’s perception of you. It’s a strategy  that involves creating a unique name and image in order to establish a presence in your fans’ mind and attract new ones while still keeping the ones you’ve already got.

Why do artists need to manage their PR? Here’s the thing artists need to understand first of all. PR is NOT hype. Public relations helps artists deliver certain messages, helps in ensuring that people are saying the right things about you and helps create (if new) or to maintain the existing brand perception. PR needs to make sense to your brand and whatever message you’re trying to communicate or what you’re trying to push.

PR depends on what you’re doing basically. Say, you’re dropping a project…