BBYBITES (a.k.a Martha Maj Hauptmann) has unveiled the Lina Elvekjær Biehl-directed visual for “bby”. The Danish pop newcomer had shared the single a week earlier (January 15).

“bby” is an R&B-infused electro-pop song which is both bubbly and intriguing. It finds BBYBITES embracing her ‘identity crisis’. The artist explained that “‘Daisy, Donna, Katie and Maggie’ are the names of four women with very different identities – but who in the end all make up who I am, my alter-egos.”

Watch “bby” above via Youtube.

Check out BBYBITES on Instagram.