We sat down with Hustlajay, who an emcee and also the Operations Manager of the Masa Music EA. Masa Music is a new label/agency is associated with Ken Ring, who is a Swedish rapper with Kenyan roots. We asked the executive about the new label and what we need to expect from them.

---

AIPATE: Tell me more about the new label. Is it a partnership between Ken Ring and you? Or its just a branch of Masa Music?

HUSTLAJAY: It’s both a partnership and a branch of Masa Music Sweden.

AIPATE: Will it cover whole of East Africa?

HUSTLAJAY: Yes and not just that, Masa Music is stretching till Gambia. It will be leading the big players in the region

AIPATE: What exactly is your role as Operations Manager?

HUSTLAJAY: I will ensure the smooth running of the studio in Mombasa, arrange media tours, (project) launches and other events as well as oversee artist development and their projects.

AIPATE: Who are the artist in the new label and will you be signing in new artists? HUSTLAJAY: We are proud to have signed Johnny Vigeti, King Wakuu, Judge Black Duo and Duane Stephenson and we will produce many more.

AIPATE: What should we expect from Masa EA. I mean, ideally, what would Masa Music EA look like in the next five months?

HUSTLAJAY: You should be only expecting the best! Beats, Lyrics, Sound and Videos are all top caliber, unique and simply F.A.T! I hope that Masa Music will bundle the existing professionalism in the region and take the music industry to the next level.

AIPATE: What inspired the creation of this label?

HUSTLAJAY: The label originated in Sweden through the struggles of Hip Hop artist Kenring, who has his roots in Kenya.

AIPATE: Finally, what’s your vision for Masa Music EA?

HUSTLAJAY: My vision is to see Hip Hop artist from the region go international with music produced in Kenya and with conscious content.