iRA KWAi is an Australian-based rapper with Korean descent. For his second single named “ADOBE HiGH”, the newcomer joined forces fellow emerging acts Grimm and Rako to create a bouncy hip-hop record. He then tapped on video director Marco Jung to accompany the song with an interesting clip. The artists energetic delivery on the track is complemented by their chucklesome animated performance on the video.
“ADOBE HiGH” is a contemporary rap record with a drop of pop. iRA says that the song’s ‘Adobe’ reference is a nod to Adobe Creative Cloud and I guess that has to do with the graphic styles it incorporates.