ZiPPiR Collective is a new hip-hop group and label emerging out of Springfield, in the US state of Illinois. After the success of their song “500k”, the outfit returns with an equally boisterous track, “Conceited”. The song features members Kid Ziggy, JunioR Pasare, Danny J and Papa Luke and arrived next to a visual directed by Jay Wills.

Over a smooth and bouncy trap beat, the artists play with melodies as Kid Ziggy delivers an irresistibly catchy hook. JunioR Pasare, Danny J and Papa Luke fill the spaces with their cheeky verses.

“Conceited” is such a vibe. See the video above.