With her latest single, “WHO DIED AND MADE YOU KING?,” Australian alt-pop princess Jaguar Jonze embodies defiance. The Brisbane-based singer-songwriter, producer and all-round creative accompanied the exuberant track with a thought-provoking video which she directed and edited herself.
“WHO DIED AND MADE YOU KING?” is a bold and scathing statement against the powers that be in the music industry. With the visual, Jonze dexterously juxtaposes feminine vulnerability with enduring strength.
“Within a year, we have taken down many notable ‘kings’ or heads at the top of the music industry,” she notes. The artist continues: “This song is to both celebrate that, as well as act as warning that more downfalls and clean ups are yet to come.”
Watch the video and keep up with Jaguar Jonze on Instagram.