In the heart of Jacksonville, Florida can be found this exciting rap collective named L.O.V.E. Culture. The group have a sizzling new single, “Playas Ball”.

The fresh trap track bears a smooth soulful sample and, sonically, bridges the past and present. The rappers’ lyricism and flows are super impressive. “Playas Ball” is an enjoyable tune, for sure.

Find L.O.V.E. Culture on Instagram and check out out their earlier releases.