With his much anticipated debut album BRAVE now out and the currently on repeat by dance music heads, UK DJ/producer JOYRIDE has added more vigor to the party by releasing the music video for the MAJILLA-assisted single “THRILL”. Directed by James Mackel, the visuals looks more like an extract from a Hollywood action blockbuster and was done as a tribute to the late actor Rob Lyfe. With its flair, the clip befits “THRILL”, a trap-EDM tune with an explosive bass.
“Over 4 days I made friends I didn’t know I needed. It adjusted my life and ambition for creating the video. Rob and Melian are the stars. They made this video what it is and I’m so amazingly grateful for the whole experience. About 6 months ago Rob tragically died. It was the most devastating moment in our lives. I still can’t believe it. He was the most alive person I’ve ever met. We became childhood friends within minutes. This started out as a music video, but ended up being a huge life event for me and for many others. I’m so proud of it and so grateful to everyone who helped bring it to life.”JOYRIDE
The producer released the album on the label HARD Recs.