Last month, KiD RAiN officially debuted with the single “Say Yes“, a uniquely crafted pop song. Well, the UK singer-songwriter and producer is back with another one called “Bored of Love”. While it’s as melodic and infectious as the previous, this new piece finds the artist flipping his earlier stance on love; he says he wants a break from the monotonous acts of affection and won’t mind the partner hooking up with someone else.
The song is delivered in a fun way that kind of takes away the sensitivity out out the topic. For the visuals, KiD RAiN enlisted the services of video director Alex Boulton who taps into the youthful energy that “Bored of Love” embodies.