The King’s Parade have shared the music video to their latest single “Little Rituals”. The song is taken from the London-based alt-pop outfit’s upcoming debut album. The seventh release from the planned LP, it follows the singles “Brother”, “Sister” and “Alright For You”.

This new one is a rapturous pop/rock anthem with wonderful melodies and moving vocals. Lyrically, “Little Rituals” is passionate — songs from The King’s Parade are usually intense. Speaking about it, band frontman Olly Corpe says, “Life sometimes feels like a series of pre-determined building blocks. The song is about breaking the routine and questioning destiny. How much control do we have over our own paths, addictions and desires? And can we break away from ourselves or will that battle to break away ultimately be another piece of a pre-determined puzzle?“

Watch the video and follow The King’s Parade on Instagram.