SHIMA drops “Fade Out” visuals: watch

The video for “Fade Out” by SHIMA is here — and it is nothing but refreshing.

“Fade Out” is the latest single from the rising Japanese-American artist and producer. It’s a mellow, exquisite piece of electronic music. Infusing soul, pop and indie, the song is so smooth and vibey.

“Fade Out” is sung in both Japanese and English. SHIMA explains the lyrics, “people these days, especially young people, attach so much of their self-worth on likes, followers, and physical appearance that it really interferes with their ability to have genuine human interactions. In this song, I talk about how you don’t have to worry about any of that when you’re with me, because we can just be ‘floating heads’. As in, bond based purely on ideas and thoughts rather than anything physical. In fact, I think it’s really important that we do this once in a while and really try to connect with other people as if we are just souls floating around in a non-physical dimension.”

Watch the clip and connect with the artist on Instagram.

You've got a reaction to this post? Comment below:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.