Adweek recently ran a great post about tips for Tweeting a live event. They were thinking more about a business conference than a gig, but many of the tips apply to a live show anyway. Here they are, but with a music spin.
1. Use the right hashtag(s). If you have a following that regularly attends your gigs, start your own hashtag that you can consistently use. Something like #(yourband)live could work. Also find out if the venue has a hashtag and include that as well.
2. Let your followers know. If there’s going to be a flurry of activity in a short period of time, let your followers know beforehand. No one likes their feed dominated by one poster, but at least they can tune you out if they’re not interested if they know its coming.
3. Be interesting. Try to give a unique perspective that only you can give. What’s the venue like? Did you meet anyone interesting (give them a shoutout)? Is there a meet and greet or something happening preshow or aftershow?
4. Retweet others. If there are others tweeting about the gig, retweet them as well.
5. Take pictures. Tweets are a lot more interesting when a picture is included and the engagement is increased as well.
6. Follow other tweeters. This includes the promoters, venue and other bands on the bill.
7. Use Vine and Periscope. Twitter is more than just text, so don’t forget to share a video about meeting a fan, what’s happening backstage, from the stage, etc.