Sometimes ‘Sorry’ is the only word you need to start with. It is such wisdom that flows through R&B singer Rob McCoy‘s new intimate and remorseful single, “Start With Sorry”. Over an up-tempo track, he manages find just the right voice to express his contrition. The lyrical content goes further to shed more light on his circumstance.

“After being forgiven multiple times in my relationship, I betrayed my partners trust yet again. I didn’t know what to say to make her feel better so I started with ‘Sorry’.” ~McCoy

Rob is a New Jersey native and he had previously made some waves with his “Work It Out” single. This new jam was released through the label, The End Result Music. Listen.