Boomplay, Africa’s fast-rising streaming service, has sealed a license deal with Universal Music Group and soon, the platform’s users will get to stream music by the major label’s artists on the Boomplay app, MusicBusinessWorldwide reports. Boomplay is owned by Transsnet Music Limited, a joint venture between two Chinese firms: Transsion Holdings (Owner of Tecno, itel, Infinix, Spice and oraimo mobile phones) and NetEase Inc. The streaming service now has more than 36 million users and over 2 millions songs, including thousands of music videos. It operates an Android app, desktop version and will soon be available to iOS users.
Months after launching UMG Nigeria division, it seems Universal Music is increasing their interest in the African market. UMG is already the largest music company in the world and its roster includes artists like: Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi. This means that music fans in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia will soon be streaming the above artists on their Boomplay Apps.