Africa’s top music streaming platform Boomplay on Tuesday hosted its first Music Forum. During the event that was held at Nairobi’s Villa Rosa Kempinski hotel, the company announced that it would invest $1 Million towards production and distribution of Kenyan music. According to the head of Boomplay operations in Kenya, the investment is to further fast-track and facilitate collaborations between Kenyan artists and other African acts.
“Artistes are an integral part of our business and we delight in every opportunity we can create and get to educate and promote them. Over the past years, Kenyan artistes have been churning out unique sounds but with very low listenership from our people here and in other countries – this is obvious from our weekly and monthly data based Boomplay charts. There’s so much work to be done on our part and we hope that by the way of education through forums like these, we are able to eventually get Kenyans to play songs by Kenyan artistes more.” ~ Martha Huro (General Manager, Boomplay Kenya)
Hosted by radio personality Willy M. TUVA, this conference kickstarted a series of events that would be organized across the country. In attendance were key industry stakeholders, including Boomplay executives.