Is our social media-savvy generation obsessively preoccupied by trivial issues while ignoring what’s actually important? This is the theme Canadian rapper Es surgically explores in his new single, “The Do Better Challenge”. Produced by Rel McCoy, this lyrically reflective song is lifted off of the Mississauga, Ontario-based artist’s upcoming album Social Meteor Vol 1: Inspired By My Timeline.
“Anyone who has frequented social media will be able to identify with someone inside or outside of their circle who fits the description. This jam is a summary of the many wack things I’ve observed on my Instagram and Facebook feeds over the past few years. The moral of the story is… ‘Do better’!” ~ Es
Es is a member of the hip-hop collective Gill Breathing which was formed in 2007. Keep tabs with him on Instagram.