Canadian singer Kayla Diamond captured the essence of self love in powerful new song, “50/50”. Working with Marty Martino, she created this beautiful electro-pop piece. The recording was an arduous yet rewarding process, with the artist laying down over 30 different vocal samples so as to pick the one that best suits her emotionally charged lyrics. Similar meticulousness went into making the accompanying video.
Speaking about 50/50, Kayla commented, “Lots of people will hear this song and think it’s just about a spoiled relationship, but to me it’s so much more than that. It’s about recognizing that you deserve better than what you’re being given. It’s about removing unwanted toxicity from your life.”
Find Kayla Diamond on Instagram.