Watch Matt Lovell in “90 Proof” video

‘I’ve been trying to lose your number, but my fingers won’t forget,‘ Nashville-based singer/songwriter Matt Lovell sings in his new single “90 Proof”. The nostalgic song evokes contrasting emotions; on one hand, you can feel the agony in Matt’s lyrics while on the other you grasp a sense of optimism.

“90s Proof”, he says, was written at a time (in the summer of 2015) when he was nursing a heartbreak. A source of positive motivation, however, was the concurrent acquisition of rich friendships, new ideas and inner peace that soon drove him to complete his debut album Nobody Cries Today the next year. Although misfortunes (being shot and wounded in a carjacking ordeal in 2017) left helpless for the following years, he has healed physically and spiritually and can now embark on the process of releasing the LP. “90 Proof” is the first track on the forthcoming album.

Watch its music video above.

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