You’ve probably met the term ‘Nu Nairobi’, so we thought we should break it down. As definitively put it into context by the Aipate team, Nu Nairobi is a creative philosophy that is centered around artist freedom, cross-genre collaborations and, an attitude that fails to, necessarily, conform to mainstream/media norms and expectations. It offers alternative sounds to what is popular across the city and is, definitely, not just a single genre. It is a movement of music lovers, united under a philosophy and which has strengthened into a culture.
“Nu Nairobi is a creative philosophy that is centered around artist freedom, cross-genre collaborations and an attitude that fails to, necessarily, conform with mainstream/media norms and expectations” ~ Aipate team
So, Nu Nairobi is not just a bunch of musicians but, in fact, it’s supported and empowered a growing list of industry enthusiasts that include photographers, music venues, designers, bloggers, curators pod-casters and more. It thrives on a Do-It-Yourself (DIY) approach, which has further helped it gain ground. From the onset, the scene is quite a force and that is why the likes of Fact Mag, The Fader and Boiler Room have so far profiled it.
There are, of course, a number of musicians who have been pushing the Nu Nairobi culture. They include: EA Wave, Suraj, Tetu Shani, Muthoni MDQ, Cosmic Homies, TnT, AD Family, Cheif & The Marshalls, Barak Jazuzzi, and more. The Alchemist Bar in Nairobi’s Westlands area has been Nu Nairobi’s biggest incubator, so far.
These videos will further showcase the creative direction of Nu Nairobi
There’s also a vlog-series titled Nu Nairobi . Watch the clips below.
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